Privacy Policy for JK Brand 1
1. Introduction
Welcome to JK Brand 1 (“we,” “our,” or “us”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.jkbrand1.com (the “Site”) or make a purchase from us.
Please read this policy carefully. By using our Site, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
Personal Data You Provide to Us:
Identity Data: Name, title.
Contact Data: Billing/delivery address, email address, telephone number.
Financial Data: Payment card details (processed securely by our payment processor; we do not store full card numbers).
Transaction Data: Details about purchases, orders, and returns.
Profile Data: Username and password, purchase history, preferences, feedback.
Communication Data: Your preferences in receiving marketing from us, and any correspondence.
Automatically Collected Technical Data:
Usage Data: IP address, browser type/version, time zone, operating system.
Website Interaction: Pages visited, time spent, click patterns, referral source.
Cookies Data: See our Cookie Policy (Section 8).
3. How We Use Your Information
We use your personal data only where the law allows us to. Most commonly, we use it to:
| Purpose | Lawful Basis |
|---|---|
| Process and deliver your order (manage payments, fees, delivery) | Performance of a contract with you |
| Manage our relationship with you (notify about changes, ask for reviews) | Performance of a contract, Legal obligation, Legitimate interests (to keep records updated) |
| Administer and protect our business and Site (troubleshooting, data analysis, testing) | Legitimate interests (for running our business, IT services, network security) |
| Deliver relevant website content and advertisements to you | Legitimate interests (to study how customers use our products/services, to grow our business) |
| Use data analytics to improve our website, products, marketing, customer relationships | Legitimate interests (to define types of customers, keep our site updated) |
| Make suggestions and recommendations about goods or services that may interest you | Legitimate interests (to develop our products/services and grow our business) |
4. How We Share Your Information
We do not sell your personal data. We may share it with:
Service Providers: Payment processors, delivery couriers (e.g., Royal Mail, DPD), IT and system administration services.
Professional Advisers: Accountants, lawyers, insurers.
Government Bodies: HMRC, regulators, or other authorities where required by law.
Third Parties: If we sell, transfer, or merge parts of our business.
All third parties are required to respect the security of your data and treat it in accordance with the law.
5. Data Security
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed unlawfully. These include:
Secure servers and encrypted connections (SSL)
Limited access to personal data on a need-to-know basis
Secure payment gateways
6. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for legal, accounting, or reporting requirements. For example:
Order information: 6 years for tax purposes (UK legal requirement)
Marketing consent: Until you unsubscribe
Inactive accounts: 3 years of inactivity
7. Your Legal Rights (Under UK GDPR)
You have the right to:
Access: Request copies of your personal data.
Rectification: Request correction of inaccurate or incomplete data.
Erasure: Request deletion of your data under certain conditions.
Restrict Processing: Request we suspend processing of your data.
Data Portability: Request transfer of your data to another organisation.
Object: Object to processing based on legitimate interests or direct marketing.
Withdraw Consent: At any time where we rely on consent to process your data.
To exercise any of these rights, please contact us using the details in Section 11.
8. Cookies
Our Site uses cookies to distinguish you from other users, improve your experience, and analyse site traffic. You can set your browser to refuse all or some cookies, but this may affect site functionality.
Types we use:
Essential: Necessary for site operation (e.g., shopping cart)
Analytical: Help us understand how visitors interact (e.g., Google Analytics)
Functional: Remember your preferences (e.g., language, currency)
Marketing: Track visits to deliver relevant advertisements
9. International Transfers
10. Children's Privacy
12. Changes to This Policy
13. Complaints
You have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would appreciate the chance to address your concerns first.
